Purpose-driven apparel for rare disease, chronic illness and invisible disabilities.

Purchases support The DayBeacon project. An innovative system designed to help students with invisible conditions.

Shop With Purpose

Zebra Essentials

A selection of our most-loved WearIt. pieces. Tees, hoodies, and hats chosen by our zebras for everyday comfort, meaning, and  because every stripe tells a story.

A lighthouse casting light across dark ocean waves at night, symbolizing guidance, safety, and support in difficult moments.

Navigate. Communicate. Advocate.

The DayBeacon

Learning to advocate for yourself is a long process, but it can be even more challenging with a rare, chronic or invisible condition.

The DayBeacon is being developed to help students with these challenges navigate their days more effectively, communicate more efficiently and learn to advocate for themselves.

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Embrace It. Own It. WearIt.

Wear Your Different.

Our stripes - the ones that make us different, the ones that challenge us and the ones that shape our lives - aren't something to hide. They are part of who we are.

WearIt. exists to help people embrace those stripes and help others see them, too. Every purchase supports The DayBeacon, an innovative project designed to help students with invisible disabilities navigate their school days with confidence and dignity.